Mission
We are dedicated to sourcing only the best natural ingredients in Southeast Asia to create high-quality skincare solutions and introduce new beauty routines to women in Europe.
Vision
Becoming a leading cosmetics brand, inspired by Southeast Asia, that creates impactful products with clean and transparent formulas.
Our goal is to help consumers shine in the most natural way, without compromising on pleasure and self-love.
Values
Guaranteed natural goodness: aiming at the greatest naturalness with hero ingredients of natural origin sourced in Southeast Asia. Sustainability: our packaging is made of recyclable material and we have decided to remove all secondary packaging to avoid excessive waste. Credibility/ Safety: our formulas are reviewed, tested and approved according to EU standards. Clean formulas with HERO INGREDIENTS: Hero ingredients are selected for their powerful benefits on the skin. The formulas contain a limited number of approved ingredients to optimize effectiveness and reduce superfluous ! Fun: all senses are engaged through scent, touch, and feel, providing a complete customer experience. Social impact: a portion of the proceeds is given back to the local communities that inspired us.
How it all began
Yasmina Depas - Bloomy co-founder
What if we shared everything with each other? My name is Yasmina, I'm a mother of 3 and I live in Vietnam. Living close to a luxuriant nature, I found it difficult when I settled in to find a natural brand and to control the origin of the products I consumed. Are you looking for naturalness like me? Are you, like me, fed up with deconstructing labels or being bombarded with advertising messages from cosmetics brands that all tell you the same thing and that you don't understand at all? Are you, like me, conscious about the impact you're having on the environment for yourself and your children's future? I want the real thing and I wish I could blindly trust a brand I use on a daily basis. From this premise and a meeting, the idea for our entrepreneurial project was born: creating the best friend of cosmetic brands, the one that tells you everything without filters: With Bloomy cosmetics, we want to offer you a simple brand with no fuss, no muss!! The one that will be your BFF (best friend forever): - We'll decipher labels for you, honestly revealing what's hidden in your bottles. - We'll share beauty advice and grandmother's tips. - We'll take you on a sensory journey introducing key ingredients from Southeast Asian (Kumquat, rice, coconut). - We'll support causes we believe in, striving to improve women's conditions in this region. Our mission is to offer you products that align with your values, expectations without compromising on your own pleasure Bloomy, dare to glow !